Compared with traditional floodlights, led floodlights have smaller volume, lighter weight, longer service life and moderate price, which are widely used in a wide range of fields. In recent years, LED lighting aiming at environmental protection, energy saving and emission reduction has been popularized rapidly in the field of public lighting under the dual promotion of our government and market. So should we choose the brand or price of LED floodlight?
At present, led floodlight market is in a period of rapid development, which will play a demonstration role in the development of new material industry technology in China, and also play a role in reducing power consumption and energy saving and carbon reduction. The market of floodlights is optimistic, which is bound to lead to a new round of competition. Price war is a common means, but it is not necessarily a long-term strategy for the long-term development of the industry. It is the best strategy to establish their own brand image.
Price war can only be used as a tactic for enterprises to capture cities and land, but it can never rise to the strategic height of enterprises. Low price has gradually become the pronoun of low quality, and the product premium brought by the brand has a high degree of acceptance. Many LED lighting enterprises launch a price war to occupy the market, and quickly improve the visibility of the enterprise, which can only be said to be dried up and fishing, drinking poison to quench thirst.
What's more, the profit cut by the price war will make the enterprise walk on the tight steel wire of the capital chain. If it is careless, it will lose everything. So we should pay attention to the brand choice rather than the price when choosing the LED floodlight.